Monthly Archives: October 2015

This is an exceptional time to buy a Volkswagen

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New, used, gas, diesel, there are unprecedented deals on  current VW  inventory.

Volkswagen stopped selling new diesels as soon as the reports of emissions manipulation broke. Meanwhile, the new cars that VW is still selling—models powered by gas, uninvolved with the scandal—are getting a big push to encourage prospective buyers. Volkswagen recently introduced a new $2,000 customer loyalty incentive, offering previous VW owners an extra $2,000 off the purchase or lease of a new gas Passat, Jetta, or Golf, now through November 2. This discount can be combined with other incentives, such as dealer-cash bonuses ($2,000 to $2,750 for new Passats, for instance), but not dealer-employee programs. As always, customers are free to negotiate even cheaper deals beyond those incentives and discounts.

With promotions like these, it’s easy to see how buyers can quickly be driving away with new VWs for $4,000 to $5,000 less than the sticker price. Volkswagen dealerships cited by automotive media say they are happy to have the assistance of the automaker, and that the new $2,000 incentive has helped boost sales, but wonder if the strategy is sustainable in the long run. As one East Coast dealership owner put it when speaking of the new incentive, “How long can the factory afford to do that?”