VW CrossBlue Update



VW AG Chief Executive Martin Winterkorn said last year his company needed just one thing to succeed in the U.S.: “More SUVs.”

Winterkorn aims to make the Volkswagen group the world’s leading manufacturer of SUVs and crossover vehicles ranging from low-budget compact models to new ultraluxury SUVs planned by its Bentley and Lamborghini brands.

VW has premiered a concept of a 5-seat, midsize SUV it is considering developing under the name CrossBlue. The company is preparing to start production of a 7-seat CrossBlue in Chattanooga, Tenn., next year.

The CrossBlue is larger than anything VW offers in Europe, with a shoulder-high bulging hood and the spaciousness and commanding perspective.VW is keeping the final design of the 7-seat CrossBlue SUV under wraps until shortly before its official launch next year.